北京网站建设，作为企业信息化建设中最重要内容之一，时常困扰着中小企业主。经常有这样的抱怨，花了几千元甚至上万元建设的企业网站，不能很好地与访问者互动，效果大打折扣;企业发展，网站需要扩建升级，升级成本比想象中高出不少;安全性不高，频繁地被注入木马和提交垃圾信息等等。
beijing website construction, as the enterprise information construction in one of the most important content, often with medium and small business owners. often have such complaints, and spent thousands of yuan even of the construction of the enterprise web site of millions of dollars, can not very well with visitors interaction, busting; enterprise development, the web site needs to upgrade, upgrade cost much higher than than imagination; safety is not high, is frequently into the trojan and submit garbage information, etc.
网站已经成为现阶段众多企业不可或缺的网络营销平台，互联网应用规模正不断扩大。目前我国中小企业数量已达到4200多万户，占全国企业总量的 99.8%。而应用互联网发展业务的中小企业只占总数的44.2%，并且有很大一部分中小企业网站存在各种应用弊端。目前，中国中小型企业网站正步入一种尴尬境地：网站的功能已不能适应互联网时代发展的需要，而部分网站则存在功能过剩的问题。笔者向部分中小企业了解，其中某五金机电加工公司网络营销部张先生说，公司的规模不大，建站的目的很简单，就是向外发布一下最新的产品信息，并提供联系方式，但是建站时选择了直接购买服务器，现在需要专业人员维护，费用开支很大。那么，针对类似以上一些中小企业出现的问题，我们该如何指导其进行网站建设并取得可喜效果呢：
at present many enterprises website has become a indispensable network marketing platform, the internet application scale is growing. the number of small and medium-sized enterprises at present our country has reached more than 4200 households, accounting for 99.8% of the total enterprises in the whole country. and the use of internet business development of small and medium-sized enterprises accounted for only 44.2% of the total, and much of the small and medium-sized enterprise website exists all kinds of application of drawbacks. at present, china's small and medium-sized enterprise web site is entering a kind of embarrassing position: the functionality of the site already can not adapt to the needs of the development of the internet age, and there are some websites function of the excess problem. the author to small and medium enterprises understand, some hardware and processing company network marketing department mr. zhang said, the size of the company is not big, the purpose of the site is very simple, that is the latest to release a product information, and provide contact information, but multiple choice directly buy server, now need professional maintenance, expenses is very large. so, in view of the above some small and medium-sized enterprise similar to the problems, and how should we guide its web site construction and made gratifying effect? :
一、明确建立网站的目标和用户需求
a clear, establish the goals of the web site and user needs
定位您的网站，首先要明确定位营销型网站建设的要求风格，一般来说，网站在要求风格上有理性要求和感性要求及综合型三种，任何营销性的网站都面临这样一个选择：你应该将要求和沟通策略建立在一种由不容置疑的证据所支持的主张上呢，还是应该建立一种被顾客感觉良好的情感要求呢?一般来说，理性要求强调理论及逻辑性，以事实为基础，以介绍性文字为主;感性要求则强调直觉，以价值为基础，以形象塑造为主。
positioning your web site, should make clear positioning ueo marketing type website construction requirements style, generally speaking, the website in requirements style rational requirement and perceptual requirements and comprehensive three, any marketing sex site are facing such a choice: you should will require and communication strategy based on a by the indubitable evidence to support the claim that the? or should establish a were customers feel good emotional requirements? generally speaking, rational requirement emphasize theory and logical, in fact as the foundation, the introductory words for the lord; the perceptual requirements emphasize intuition and taking the value as the foundation, the image is given priority to.
强调理性要求的网站以事实为依据，以产品或技术为核心，通过产品或技术，突出企业特点，进行营销活动，着力点在产品或技术的视觉冲击力和吸引力。这种类型的网站往往在对产品或技术方面不惜笔墨，以理性要求确立其营销地位，力求在顾客心中营造一种技术领先的氛围，从而产生对企业的信任感。显然，这类站点在设计方面相对要求不高，但一定要在技术、seo网站优化、产品的宣传、展示以及应用和对实际的具体作用等方面下力气渲染，并在风格上一定要保持一致，最好与企业的ci形象一致，以保持企业在消费者网上、网下形象的连续形象，从而树立巩固的地位。
emphasis on rational requirement website is based on the fact and product or technology as the core, the product or technology, outstanding enterprise characteristics of marketing activities, focus on product or technology visual impact and attractive. this type of website to the product or technology in often at ink